Steps you can take now to protect your business

Steps you can take now to protect your business

These are unusual times.

Well, then. Who could have predicted a wet market in Wuhan would impact the workers and businesses of Leicester, 5498 miles away, in such a bewildering way? Being in business is often about adapting to adversity. Coping with the unexpected. Responding to change.
Bold entrepreneurs do not lack spirit or ingenuity. There will be disruption of course. But when we pull together, we’ve shown we can rise to the challenge. Every business across the country has a role to play. It’s business as unusual. But we need to keep the wheels of commerce in motion and together we’ll get through this.

Navigate every visitor safely

With many businesses changing the way they work, they may need to change access to their premises. Maybe teams and service staff will be working from home. Way-finding soft signage can make these changes clearer, and help people to understand what to do and where to go.

Clearly display your information

Clarity is sanity. Keep everyone informed by publishing key messages on posters. They can be used to offer advice and reassurance internally, or to communicate to the outside world.

If you’re open for business, you can use large format posters to advertise that. Similarly, if you’ve temporarily relocated or changed opening hours, a nicely designed poster can let customers know how to get in touch. Remember to include phone numbers, social media and web addresses.

Send direct mail

With more people working from home, residential leaflet drops make even more sense. Folded leaflets can go through the post without an envelope, and allow more space for you to deliver your message.

Captivate a captive audience to reinvigorate this incredibly effective direct response marketing.

Brand those boxes

Lots of shops, cafés and restaurants are moving swiftly to offer home delivery. If you are looking for a quick and easy way to brand packaging, you can adorn bland boxes with branded stickers to really shout about your business and deliver a great-looking on brand experience.

Don’t allow cartons to be inconspicuous. You could include a thank you note, reorder offer or simply embellish with a logo.

Now what?

Business is hurting. Our industry may never be the same again. There will be casualties. But this pandemic will end. Every recession resets the old order. Turnover migrates to businesses left standing.

What will clients want when we come out the other side? Nobody can be certain. But it’s likely more marketing will be online. Businesses will be investing in websites, online booking and e-commerce. More digital marketing, more search engine optimisation (SEO) and more email campaigns.

Are you ready? If not, how will you spend the next 12 weeks? Catching up on boxsets, or learning new skills? Cat videos? Or mastering high-margin e-commerce sites?

Looking After Your Business During The COVID-19 Coronavirus Crisis

Looking After Your Business During The COVID-19 Coronavirus Crisis

Today, in this current crisis we find ourselves in, your employees’, clients’ and the community’s wellbeing is of the utmost importance, nothing is more paramount. Nevertheless, many businesses are still running be it at a much-reduced rate or for those key businesses, at normal capacity or beyond, life does go on. The COVID-19 Coronavirus has had devastating effects on an international scale, with almost every country having now reported cases of the virus, bringing a vast number of businesses to a standstill.

Here at Acethespace Design, we are still putting in every effort to support our clients, albeit from isolation, but like most, we have also felt huge impacts on our ability to continue in the current situation. If you do have any worries or questions we are here for you to reach out to, you can call us on 0116 212 3597 or get in touch here. The hardest-hit industries include restaurants, bars, travel, hotels and other small businesses in general. This may be a tough time for us all, but together we can work through this crisis and come out at the other side. But in this period of slowdown, there are plenty businesses can look at to ensure they come back stronger than ever. SEO At times like this, it’s crucial to remember that SEO takes times. By focussing your spare time during this period on optimising your online presence, you can expect to reap boosts in your business numbers later on in this year once things start to get back on track. With so many businesses shutting up shop temporarily at this time, it leaves them time to crack on with building their online presence too, so it’s something to consider ensuring your businesses isn’t left behind once we get back to normal. Keep clients and employees up to date You may be in a state of lockdown, but it’s so important to keep clients, customer and employees in the know. They need to know what’s going on, the steps you are taking, but above all, show them that you care – wish them good health and be sure to put safeguards in place for these unprecedented times. A great way to do this is using a blog or dedicated page on your website giving updates as and when they are needed, this will also help your online efforts for search ranking by keeping content relevant whilst keeping your connection with customers strong. Don’t have a blog or staff area to your website? These can be vital tools in times like these, so maybe it’s time to consider getting something put in place, get in touch to find out how we can help. Looking at your website So, you’re now working from home, well, it’s the ideal time for all things content. Auditing your website’s content is a lengthy task that can be a real challenge in a bustling office – but now you’ve got hours and hours of serene quiet, perfect for getting stuck in. Or, perhaps it’s come time to get your website revamped to help you bounce back from this crisis with a fresh, refined look by getting yourself a brand-new website while traffic is at a low. Stay positive This is all unprecedented and uncertain in how it is going to affect us both now and in the long run. If you are worried about how COVID-19 is going to affect your business, we advise you to check out the Government’s website for all the latest information and schemes being put in place to protect British businesses. Should you find yourself in a position of looking to use this period of downtime to overhaul any facet of your business be it your website, branding or anything else, get in touch with the team who are on hand to help you achieve greatness.