Steps you can take now to protect your business

Steps you can take now to protect your business

These are unusual times.

Well, then. Who could have predicted a wet market in Wuhan would impact the workers and businesses of Leicester, 5498 miles away, in such a bewildering way? Being in business is often about adapting to adversity. Coping with the unexpected. Responding to change.
Bold entrepreneurs do not lack spirit or ingenuity. There will be disruption of course. But when we pull together, we’ve shown we can rise to the challenge. Every business across the country has a role to play. It’s business as unusual. But we need to keep the wheels of commerce in motion and together we’ll get through this.

Navigate every visitor safely

With many businesses changing the way they work, they may need to change access to their premises. Maybe teams and service staff will be working from home. Way-finding soft signage can make these changes clearer, and help people to understand what to do and where to go.

Clearly display your information

Clarity is sanity. Keep everyone informed by publishing key messages on posters. They can be used to offer advice and reassurance internally, or to communicate to the outside world.

If you’re open for business, you can use large format posters to advertise that. Similarly, if you’ve temporarily relocated or changed opening hours, a nicely designed poster can let customers know how to get in touch. Remember to include phone numbers, social media and web addresses.

Send direct mail

With more people working from home, residential leaflet drops make even more sense. Folded leaflets can go through the post without an envelope, and allow more space for you to deliver your message.

Captivate a captive audience to reinvigorate this incredibly effective direct response marketing.

Brand those boxes

Lots of shops, cafés and restaurants are moving swiftly to offer home delivery. If you are looking for a quick and easy way to brand packaging, you can adorn bland boxes with branded stickers to really shout about your business and deliver a great-looking on brand experience.

Don’t allow cartons to be inconspicuous. You could include a thank you note, reorder offer or simply embellish with a logo.

Now what?

Business is hurting. Our industry may never be the same again. There will be casualties. But this pandemic will end. Every recession resets the old order. Turnover migrates to businesses left standing.

What will clients want when we come out the other side? Nobody can be certain. But it’s likely more marketing will be online. Businesses will be investing in websites, online booking and e-commerce. More digital marketing, more search engine optimisation (SEO) and more email campaigns.

Are you ready? If not, how will you spend the next 12 weeks? Catching up on boxsets, or learning new skills? Cat videos? Or mastering high-margin e-commerce sites?

Looking After Your Business During The COVID-19 Coronavirus Crisis

Looking After Your Business During The COVID-19 Coronavirus Crisis

Today, in this current crisis we find ourselves in, your employees’, clients’ and the community’s wellbeing is of the utmost importance, nothing is more paramount. Nevertheless, many businesses are still running be it at a much-reduced rate or for those key businesses, at normal capacity or beyond, life does go on. The COVID-19 Coronavirus has had devastating effects on an international scale, with almost every country having now reported cases of the virus, bringing a vast number of businesses to a standstill.

Here at Acethespace Design, we are still putting in every effort to support our clients, albeit from isolation, but like most, we have also felt huge impacts on our ability to continue in the current situation. If you do have any worries or questions we are here for you to reach out to, you can call us on 0116 212 3597 or get in touch here. The hardest-hit industries include restaurants, bars, travel, hotels and other small businesses in general. This may be a tough time for us all, but together we can work through this crisis and come out at the other side. But in this period of slowdown, there are plenty businesses can look at to ensure they come back stronger than ever. SEO At times like this, it’s crucial to remember that SEO takes times. By focussing your spare time during this period on optimising your online presence, you can expect to reap boosts in your business numbers later on in this year once things start to get back on track. With so many businesses shutting up shop temporarily at this time, it leaves them time to crack on with building their online presence too, so it’s something to consider ensuring your businesses isn’t left behind once we get back to normal. Keep clients and employees up to date You may be in a state of lockdown, but it’s so important to keep clients, customer and employees in the know. They need to know what’s going on, the steps you are taking, but above all, show them that you care – wish them good health and be sure to put safeguards in place for these unprecedented times. A great way to do this is using a blog or dedicated page on your website giving updates as and when they are needed, this will also help your online efforts for search ranking by keeping content relevant whilst keeping your connection with customers strong. Don’t have a blog or staff area to your website? These can be vital tools in times like these, so maybe it’s time to consider getting something put in place, get in touch to find out how we can help. Looking at your website So, you’re now working from home, well, it’s the ideal time for all things content. Auditing your website’s content is a lengthy task that can be a real challenge in a bustling office – but now you’ve got hours and hours of serene quiet, perfect for getting stuck in. Or, perhaps it’s come time to get your website revamped to help you bounce back from this crisis with a fresh, refined look by getting yourself a brand-new website while traffic is at a low. Stay positive This is all unprecedented and uncertain in how it is going to affect us both now and in the long run. If you are worried about how COVID-19 is going to affect your business, we advise you to check out the Government’s website for all the latest information and schemes being put in place to protect British businesses. Should you find yourself in a position of looking to use this period of downtime to overhaul any facet of your business be it your website, branding or anything else, get in touch with the team who are on hand to help you achieve greatness.

Tell-tale signs of when to rebrand your business

Tell-tale signs of when to rebrand your business

Have you ever had that feeling when your clothes which were once comfortable are now starting to feel a little snug? Or perhaps the feeling when you’re looking in a mirror and are tired of your hairstyle? It’s the same with brands.

As times change, you may find that your brand is looking like a relic of days gone by, or maybe just what your brand symbolised in the early day when you were a small startup now don’t reflect the value and character of your more established venture; no brand will ever remain unchanged, eventually, a redefinition becomes due.

Rebranding can open up so many more doors, the value of it as a long-term investment is borne out by brand metrics. It can do so much, be it separating you from the crowd, instil your marketing efforts with more vigour and relevance, reach whole new audiences, and what’s more, it may even allow you to charge more for your products and services.

Knowing when you require a rebrand can be tricky. All too often the typical red flags can get missed especially when you’ve got a tight ship to run and work never seems to let up, and even when you do spot them, initiating any form of plan of action to embark on a rebrand can be daunting and be left on a to-do list in your drawer. So, how do you know when’s the right time to reach out to a design agency?

 

This compiled list of 12 indicative signs to look out for, so you know when its time for your brand to hit update.

1: Your brand name has lost its relevance to your brand vision

Brands evolve. The name may have been great 10 years ago, but today it’s not a true representation of what your brand is all about. It may well be a change in cultural context which changes the meaning of your brand name or perhaps the name has simply outgrown its welcome. There are countless reasons, but you shouldn’t let your brand name drag your brand down and stunt progress.

2: You feel embarrassed handing out business cards or web address

This is a pretty common one. What may have worked at the time, now just doesn’t do you justice and so you end up handing out cards that you’d rather just keep in your pocket to spare you from shame. Outdated, stale, boring or just unoriginal – if your identity either offline or online or both no longer has any good about it, you need branding help.

3: You’re unable to stand out from your competitors

What makes a brand a brand is its identity, an identity to differentiate itself from that of a competitor. If your own brand has lost its uniqueness in what can sometimes be an ocean of marketplace sameness, you probably want to consider rocking the boat a little. Revaluate what you have, who you are and channel that into your brand to make it exponentially more visible to potential customers looking for a company with something about themselves, not just another sheep.

4: Your brand has become confusing and over-complicated

Brands should have a clear message from the off. When you started it may have been clear and obvious but as you’ve grown you may find that your brand design has become convoluted and confusing since added new offerings and such, but you’ve not unified the brand narrative as you did so. If your potential customers are left clueless about what you’re all about, then you should consider taking a step back to refine and simplify. With branding, the more complex, the less cohesive – a rebrand is one of the best ways to remedy this.

5: Your business model or strategy is no longer the same as it was at the start

Sometimes you’ll find that five years down the road, the strategic objectives on which your company was founded are no longer what they were at the start. Regardless of whether it’s unforeseen market opportunities or changes in technology, business models do change. When this happens, you should consider changing up your brand too, in order to align it with your operation.

6: You’ve simply outgrown your brand

Growth and scaling are some of the more fortunate problems to have in terms of changes within your business. Well, if you do find that you’ve expanded to the point that your branding no longer gives a true representation of your size, then, you guessed it – rebrand. Sometimes leaving your old brand behind is what it takes to compete at a higher level with higher-tier brands.

7: You’re merging or undergoing an acquisition

When growth doesn’t come organically, a step many businesses take is to merge with or acquire other businesses and form an entirely new entity. When this happens it should always be looked at as a golden opportunity to rebrand since it’s critical to look at how the acquired brands gels with the architecture of the parent company. It’s all too common for this to be overlooked which then, in turn, impacts both brands due to poor brand alignment which does nothing more than to confuse.

8: Your original geography no longer applies

What happens when LDNtown Financial Ltd starts taking on clients from Birmingham, Newcastle, or Cardiff? Or maybe when Rutland Design Study sees a brilliant opportunity down in Cornwall and decide to up-sticks and relocate their operation to there? Regional businesses can all too often be faced with the prospect of a rebrand if they are to expand into new regions or simply relocate without causing confusion and questions.

9: Your brand has found itself being associated with a negative image

In this day and age, we often find that certain words or concepts can take on less desirable connotations which can end up affecting your brand with devastating consequences. What might be an innocuous brand, can find itself in hot water overnight thanks to how social media has the intense power of spreading political mishaps and business faux pas like wildfire. Often the simplest and most effective rectification in these circumstances is to jump straight into rebranding and wash away the old brand image.

10: You want to charge more, but you’re struggling

If you find yourself in a market where the price for your products or services seems despairingly pinned down even with the costs for materials rising, there’s something you might be able to do to circumvent the issue. Ultimately, brands boil down to perception, so if your brand is designed specifically for a certain demographic which is better suited to your pricing range, you’ll find it much easier to pick up the work for the prices you’re looking to charge.

11: You’re not engaging with your current audience

We’ve had the boomers, now we’ve got millennials, tomorrow it’ll be post-millennials. Regardless of whatever the appellation may be, there’s always another generation closely behind those who are spending money in the current marketplace. One way to tap into these new audiences is with rebranding by redefining yourself. Staying on top of demographic shifts is good business since none of the young and savvy wants to be associated with the prosaic brands of their parents’ gen.

12: You’re finding it hard to attract top talent

The fact of the matter is this, top talent wants to work at the top brands. That’s all there is to it. So perhaps you find yourself wanting to recruit a high calibre of employee to propel your business forwards, but your brand is holding you back. The best talent expects a business to take itself seriously. If a business looks and feels subpar, they probably won’t even consider working for you. Redefine your brand not just for your customers but for your current and future employees as well since they are the crucial cogs that turn the business machine.

 

So, whether it’s plain for all to see, or so obvious you can’t see it, signs that show the time for a rebrand is nigh can be found just about anywhere. The first sign can often be as simple as wondering whether a rebrand is on the cards at all! Whatever the reason for it, you can rest assured that taking the steps to rebrand by reaching out to an agency will be the right decision to make. The benefits (if done right) can be immeasurable and the investment will pay for itself many times over.