A modern brand design with hints of national pride for custom clothing provider SpartanWare Apparel.
Being a new startup, SpartanWare Apparel were in need of a slick branding for their custom clothing business.
The business itself was started and is run by British military veterans, and this required a nod in the branding.
SpartanWare wanted to have a versatile logo design to use in a multitude of circumstances in the form of a text logo, a logo icon, and a shorthand logo.
After numerous designs, the final design settled for is composed of tones of red, white and blue to represent the British roots of the business, in particular its military heritage.
Modern & Unique
It was crucial that the branding would stand apart from anything else, but be modern and slick at the same time.
What SpartanWare Say
...totally unique and refreshing...
We are absolutely thrilled with the branding produced. It has encapsulated everything we wanted and gives us a totally unique and refreshing identity to set us apart from our competitors.